Do you know how much money women spend annually on clothes? 750 billion dollars! To put that in perspective, ending extreme poverty worldwide would cost 175 billion dollars per year. We could literally solve most of the world’s problems with the kind of money that ladies throw down on bags, skinny jeans, and high heels that make your butt look like a cat in heat.
Here’s the thing. It’s not our fault that we feel pressure to look good. Most of us are conditioned to care about beauty from childhood. Society values you more when you fit into the Barbie mold. There are impossible beauty standards that insist that if your thighs touch, you might as well drown yourself in menstrual blood.
Of course it’s hard to ignore the influence of every magazine telling you that your wrists are too chunky. Shopping is a way to gain control within this arena because if my scalp isn’t soft enough, at least this skirt is short. I’ll take two please! Unless you live on an off the grid yurt, chances are you see multiple advertisements a day reminding you of all the stuff you need to be anyone else but you. But these pervasive and relentless ads are intentionally designed to manipulate us!
The father of modern PR and propaganda, Edward Bernays, was actually the nephew of none other than Sigmund Freud. Through his guidance, the world of advertising embraced the effort to influence the masses into the concept of false need. Bernays’s prevailing philosophy was that through mass production, big business could fulfill the endless desires of society. He believed he could tap into the existential hole we all have, penetrate it with material objects, pump in and out with his throbbing knowledge that we all feel incomplete, and then erupt his man juices into the deep abyss of insecurity that we aren’t good enough.
Bernays was well aware of the workings of the inner mind and how so many of us struggle with matters of identity, self-love, and acceptance. He knew that by reminding us of this deeply inbred doubt, we would feel confused and empty. We would look to material objects to save us from ourselves. “I have to buy these wedge shoes with matching clutch; this is the only way someone will ever love me!”
Of course you don’t want to go around looking like a frat boy’s diarrhea after a night of binge drinking, but dressing nice doesn’t mean we have to spend thousands of dollars a year on clothes. And if it’s men you are trying to look good for, then you are totally wasting your time buying into every trend. The notion that fashion actually matters to the guys we are trying to impress is about as absurd as drinking champagne out of your fishnet stockings.
Guys don’t care about your bracelet matching the inner lining of your raincoat. They care about your warm gooey hole and if you’re going to allow their penis in there. If heterosexual dudes and bros ran the fashion world, women would realize that all they need to look good is a t – shirt with holes cut out around the tits. Then we could save all that money for things that really matter like feeding the hungry, and weed.
Check out this Video to see how dudes like Gavin McInnes would dress you if they ran fashion!